郑仕勇（1983.04-），男，广西桂林人，工学硕士、管理学博士，管理学博士后，现任桂林电子科技大学商学院教授、高级工程师、管理科学与工程硕士生导师；市场营销系主任；入选广西高等学校千名中青年骨干教师培育计划。近年来主持、参与国家级、省部级项目10余项，在SCI /SCI /CSSCI /EI /CPCI检索期刊和国内权威、核心期刊发表论文50余篇。多次指导学生参加市调大赛、蓝桥杯软件设计大赛获奖。任IETI（International Engineering and Technology Institute）国际合作委员会秘书长；IRIEM（International Research Institute for Economics and Management）理事；IDSAI（Institute of Data Science and Artificial Intelligence）理事；广西自然科学基金评审专家。

 

2022年International Engineering and Technology Institute（IETI）会议优秀论文二等奖

2019年湖北省营销学术年会.论文二等奖

2019年营销科学学报优秀论文赵平奖

2017年湖北省营销学术年会.论文二等奖

2016年贺州市自然科学优秀论文一等奖

 

2024-至今，国家自然科学基金“在线医疗社区医生知识分享行为机制研究”，主持，在研；

2023-至今，广西十四五教育科学规划重点专项课题：地方应用型高校创新创业教育服务地方区域经济发展研究，主持，在研；

2022-2023，中国博士后科学基金面上一等资助项目：网络效应视角下的在线医疗社区医生参与行为机制研究，主持，结题；

2022-至今，广西哲学社会科学规划研究课题：乡村农文旅高质量融合促进乡村振兴的路径创新与政策优化，主持，在研；

2020-2023，广西科技基地和人才专项：直播电商中用户信息分享激励机制研究--基于社会资本视角，主持，结题；

2021-2023，广西十四五教育科学规划重点课题：信息技术环境下的学习社群对用户在线学习行为的影响研究，主持，结题；

2021-2023，广西十四五教育科学规划重点专项课题：短视频分享对来华留学生中华文化认同的影响研究--以抖音为例，主持，结题；

2022-2024，广西十四五教育科学规划重点专项课题：研学旅行高质量发展促进乡村振兴的模式机制研究，主持，结题；

2022-2024，广西学位与研究生教育改革课题：广西地方高校研究生创新能力和实践能力培养研究，主持，结题；

2022-2023，教育部产学合作协同育人项目：市场营销专业课程思政体系及教学团队建设，主持，结题；

2022-2024，广西本科教学改革项目：线上线下混合教学模式下市场营销专业课程思政建设研究，主持，结题；

2018-2022，国家自然科学基金面上项目：自我意识视角的产品分享激发：从污染效应到幸福感的反转，参与，结题；

2016-2020，国家自然科学基金面上项目：“移动时代全景营销模式：三元交互协同与产品一体化情感激发”，参与，结题

2016-2018，广西高校中青年教师基础能力提升项目：“基于语义技术的农产品电子商务平台的设计开发”，主持，结题；

 

[1]ShiYong Zheng, JiaNing Han, Franco Gandolfi, Fahad Alturise, Salem Alkhalaf*,Fostering eco-conscious tourists: How sustainable marketing drives green consumption behaviors[J].Acta Psychologica,2025,3(1):1-13

[2]Shiyong Zheng, Zahrah Yahya, Lei Wang*, Ruihang Zhang, Azadeh Noori Hoshyar, Multiheaded deep learning chatbot for increasing production and marketing[J]. Information Processing & Management,2023,60(5):1-14

[3]Shiyong Zheng, Jiada Chen,Junyun Liao *,Hsin-Li Hu,What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective[J]. Journal of Retailing and Consumer Services,2023,72:1-10

[4]Shiyong Zheng, Mingyue Wu , Junyun Liao *, The Impact of Destination Live Streaming on Viewers’ Travel Intention[J]. Current Issues in Tourism,2022,8:1-16

[5]ShiYong Zheng, MengLing Ding, Qing Li*, Sidra Sohail, Sana Ullah,How does environmental policy stringency affect clean energy justice? The role of digital infrastructure[J].Energy,2025,3(1):1-10

[6]ShiYong Zheng, Kang Liu, Yuming Li *, Biqing Li , Ahmed Usman, How does hydrogen energy technology help to achieve carbon neutrality targets? [J]. Renewable Energy,2024,227(6):1-9

[7]ShiYong Zheng, Jiaying Li, Wen Lu * , Muhammad Hafeez, Muhammad Tayyab Sohail , Muhammad Waqas Akbar, Razaz Waheeb Attar,How does the productivity of renewable energy respond to institutional pressures and higher education?[J].Renewable Energy,2024,11

[8]ShiYong Zheng,Danish Ahmed^*,Yuantao Xie,Muhammad Tariq Majeed, Muhammad Hafeez,Green growth and carbon neutrality targets in China: Do financial integration and ICT matter?[J].Journal of Cleaner Production ,2023,405:1-10

[9]ShiYong Zheng, Hua Liu , Weili Guan* , Biqing Li, Sana Ullah,How do nuclear energy and stringent environmental policies contribute to achieving sustainable development targets?[J]. Nuclear Engineering and Technology ,2024,46(4):1-9

[10]ShiYong Zheng, Sidra Sohail*, Ilhan Ozturk Sana Ullah, Razaz Waheeb Attar,How does geopolitical risk affect sustainable nuclear energy development?[J]. Nuclear Engineering and Technology ,2024,75(3):1-16

[11]Shiyong Zheng , Muhammad Irfan, Fengyi Ai*, Mamdouh Abdulaziz Saleh Al-Faryan, Do renewable energy, urbanisation, and natural resources enhance environmental quality in China? Evidence from novel bootstrap Fourier Granger causality in quantiles [J].Resources Policy 2023,81：1-11

[12]ShiYong Zheng,Hua Liu,Muhammad Hafeez,Xiaofeng Wang^*,Shah Fahad, Xiao-GuangYue. Testing the Resource Curse Hypothesis: The Dynamic Roles of Institutional Quality, Inflation and Growth for Dragon[J].Resources Policy 2023,103：1-14

[13]ShiYong Zheng,Bing Sheng,Abdul Ghafoor^*,Ahsan Ali Ashraf,Ghulam Muhammad Qamri.Investigating the environmental externalities of digital fnancial inclusion and the COVID19 pandemic: an environmental sustainability perspective[J].Environmental Science and Pollution Research,2023,6:1-10

[14]Shiyong Zheng, Muhammad Shahzad, Hafiz Muhammad Asif, Jing Gao, Hafiz Abdul Muqeet,Advanced optimizer for maximum power point tracking of photovoltaic systems in smart grid: A roadmap towards clean energy technologies[J].Renewable Energy,2023,1:1-25  

[15]ShiYong Zheng , Xiao Li  , Juan Li* , Biqing Li  , Muhammad Hafeez, Assessing the COVID-19 impact on economy, health and natural resource prices: An evidence from selected Asian economies ,Resources Policy,2023,87: 1-13

[16]Shi Yong Zheng, Rongjia Chen,  Hua Liu, JiaYing Li, Shah Fahad, Biqing Li, Corporate social responsibility initiatives and their role in frms’ reputation and green economic recovery through organizational trust[J]. Environmental Science and Pollution Research,2023,9:1-12

[17]ShiYong Zheng, JiaYing Li, HaiJian Wang*, Dukhaykh Suad, Lei Wang, BiQing Li, Jie Peng.Do Product Characteristics Affect Customers’ Participation in Virtual Brand Communities? An Empirical Study[J].Frontiers in Psychology,2022,1(12)1-11

[18]郑仕勇, 李文杰, 刘华. 粉丝因何狂热?——基于企业内容营销的社会化媒体广告传播效果研究[J]. 珞珈管理评论, 2023, 51(6): 150-171.

[19]ShiYong Zheng,Jiarong Cui ,Chaojing Sun ,JiaYing Li ,BiQing Li , WeiLi Guan.The Effects of the Type of Information Played in Environmentally Themed Short Videos on Social Media on People's Willingness to Protect the Environment[J]. International Journal of Environmental Research and Public Health,2022,19(15),1-18

[20]Shiyong Zheng, Xinsen Ye, Weili Guan ^*, Yuping Yang, Jiaying Li, Biqing Li,Assessing the Influence of Green Innovation on the Market Performance of Small- and Medium-Sized Enterprises[J].SUSTAINABILITY ,2022,14(12977)：1-17

[21]ShiYong Zheng, JiaYing Li, Wei Wang,HaiJian Wang*, Umair Akram, Lei Wang, BiQing Li.Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks[J].Frontiers in Psychology,2022,6(18)1-11

[22]Shiyong Zheng, Hua Liu , Weili Guan *, Yuping Yang, Jiaying Li , Shah Fahad, Biqing Li,Identifying Intention-Based Factors Inflfluencing Consumers’ Willingness to Pay for Electric Vehicles: A Sustainable Consumption Paradigm[J].SUSTAINABILITY ,2022,14(16831)：1-15

[23]Shiyong Zheng* , Mengling Ding*, Shah Fahad, Muhammad Hafeez,Xiaoguang Yue,Editorial: Low carbon behavior management and digitalization challenges and opportunities[J].Frontiers in Environmental Science,2024,1(10):1-15

[24]黄敏学,郑仕勇,王琦缘.网络关系与口碑“爆点”识别--基于社会影响理论的实证研究[J].南开管理评论,2019,02:45-60

[25]Xiao-Guang Yue , Yiyi Liao, Shiyong Zheng ^*, Xuefeng Shao, Jing Gao.The role of green innovation and tourism towards carbon neutrality in Thailand: Evidence from bootstrap ADRL approach [J]. Journal of Environmental Management,2021,8,1-9

[26]Zheng ShiYong,LiuMao Hong,HUANG Jinde^*.The influence of community structure on the diffusion of knowledge-a view based on market segmentation[J]. International Journal of Emerging Technologies in Learning, 2019,8(14)97-114

[27]Zheng, ShiYong ,Jiang, SuPing^*. Application research of an innovative online education model in big data environment[J]. International Journal of Emerging Technologies in Learning, 2019 ,8(14)125-138

[28]Wei Wang,Shiyong Zheng^*,Relevancy or Diversity? Recommendation Strategy Based on The Degree of Multi-Context Use of News Feed Users[J]. Journal of Global Information Management,2022,8:1-24

[29]Shah Fahad, Shiyong Zheng*, Fang Su, Giuseppe Antonio Di Vita，Editorial: Consumer behavior around food safety and quality in the context of technological Innovation[J].Frontiers in Nutrition,2024,3(4):1-15

[30]Wu jun, Zheng Shiyong^*, Tang yi.Does ESG Disclosure Help Improve Intangible Capital? Evidence From A-Share Listed Companies[J]. Frontiers in Environmental Science,2022,5(10):1-11

[31]Cai Aixin, Zheng Shiyong^*, Cai LiangHua, Yang Hongmei, Comite Ubaldo.How Does Green Technology Innovation Affect Carbon Emissions? A Spatial Econometric Analysis of China’s Provincial Panel Data[J]. Frontiers in Environmental Science,2021,12(9):1-12

[32]Wei Wang,Minxue Huang,Shiyong Zheng^*,Liangtong Lin and Lei Wang.The Impact of Broadcasters on Consumer’s Intention to Follow Livestream Brand Community.[J].Frontiers in Psychology,2022,12(1)1-11

[33]Renping Zhang,Shiyong Zheng^*,Jiaying Li,Otilia Manta (2022) Research on the Influence of Socialization Strategy of Online Educating Platform on Users’ Learning Behavior[J].International Journal of Emerging Technologies in Learning, 2022,17(17)171-192

[34]Jie Zhu , Shiyong Zheng* , Mohammed K. A. Kaabar , Xiao-Guang Yue, Online or offlfline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective[J]. Frontiers in Environmental Science,2022,12(10):1-15

[35]ShiYong Zheng,Salman Mirza^* ,Rizwan Ali,Shaza Mehar.The mediation mechanism of ethical climate in the relationship of ethical leadership and internal whistleblowing intention[J]. Journal of Contemporary Issues in Business and Government ,2022,4(28),817-832

[36]Zheng ShiYong, LiuYing^*.Analysis of Urban Catering Layout Based on GIS and POI. Proceedings of the 2020 2nd International Conference on Big Data and Artificial Intelligence, ISBDAI 2020

[37]黄敏学,胡秀,郑仕勇.广告中产品信息呈现越精细越好吗？--可接近性可诊断性视角[J].营销科学学报,2020

[38]郑仕勇.房东网名对消费者入住意愿的影响研究[J].技术经济与管理研究,2021(04):32-35

[39]Li Biqing,Zheng Shiyong^*. Application Research of Intelligent monitoring system of Longsheng hot spring water temperature Based on IOT[J]. THERMAL SCIENCE,2019,5(23)

[40]Biqing?Li,ShiYong?Zheng^*,Muhammad Tariq?Majeed,Pathways for China's sustainable energy transition: Examining the effects of exchange rate volatility on renewable energy investment[J].Energy & Environment,2023, 11(21)

[41]Huang minxue,Hu xiu,Zheng shiyong.Is precise description in advertising always better than vague ones?-From an accessibility-diagnosability theoretical perspective[J].Journal of Contemporary Marketing Science ,2021,4(2):238-259

[42]黄敏学,刁婷婷,郑仕勇,胡琴芳.何种明星团队有助于电影成功?--适度的合作紧密性研究[J].珞珈管理评论,2018.4(1)

[43]Liu Jianjun,Pan Haili^*,Zheng Shiyong.Tourism Development, Environment and Policies: Differences between Domestic and International Tourists[J]. SUSTAINABILITY ,2019,5(11)

[44]Li Biqing,Yang Xiaomei^*,Zheng Shiyong. An Internet of Things-based Simulation Study on Lijiang River Water Environment Monitoring[J]. JOURNAL OF COASTAL RESEARCH,2018,3

[45]Wang Jintang,Liao Junyun^*,Zheng Shiyong.Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics [J].SUSTAINABILITY ,2019,11(17) 

 

曹兵，博士、副教授，研究方向：品牌管理

林丽敏，博士，讲师，研究方向：市场营销

刘茜，博士，讲师，研究方向：电子商务

 

2021年 工商管理专硕1人

2022年 管理科学与工程学硕1人，工商管理专硕3人

2023年 管理科学与工程学硕3人，工商管理专硕3人

2024年 管理科学与工程学硕3人，工商管理专硕3人

 

主要讲授本科课程包括《Python》《R》《网络营销》《品牌管理》《销售管理》等；研究生课程包括《商务英语》《数据决策与统计分析》《管理研究方法》等。

 

申请并获得授权实用新型专利若干

 

《创建强势品牌--社会化媒体视角下的品牌创新与管理》2023年出版，企业管理出版社，主编

研究生（含MBA）招生联系方式

手机微信同号：18777406155； Email: shiyongzheng123@whu.edu.cn；

欢迎并优先考虑具有以下特点的同学：

1.擅长沟通、若具有较好英语基础则更好； 

2.心理素质较好、目标明确、执行力强； 

3.至少具有一项运动爱好或特长，比如会打王者，闲暇时能带我上分（^-^）